Site audit

Specialists of our web-studio can carry out the site audit in order to find out weaknesses and faults in its structure. This service can be provided independently and at the same time this service is an obligatory part of works aimed at web-resource promotion in SE systems.

Site audit implies its overall examination and includes several sequential stages. Conveniently they can be described in the following way:

• primary audit of the web-portal includes defining of the site vision settings within SE systems, its position in search results due to corresponding queries, analysis of different technical faults presence, including faults in programme code
• selection of key queries semantic kernel which will be the basis for further portal optimizing for search and its promotion in SE systems
• analysis of the portal text content and determination of its correspondence to the search optimizing principles due to definite key words
• deep analysis and audit of the site, including defining of portal structure compliance with search queries, examination of internal links, correction of descriptions, head-lines, metatags and locating of other structural mistakes
• analysis of competitors based on corresponding queries and finding ways to push them out in search results
• correction of all the weaknesses that were found in the process of the site audit

Moreover, besides the abovementioned technical audit of the site, our specialists will carry out marketing audit of the portal considering its full compliance with Internet marketing requirements. In particular, we will try to find out the most effective ways to attract the interested users and to leave behind the competitors, so that the goods or services sale at the site would become as efficient as possible.