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30.09.2020   |  Development and support of Internet projects, Web sites, software…
 
Slavin - Internet Technologies company provides Web-applications development services on the basis of the clients' multiple requests.
We offer portal products originally designed upon customer's request.

Search optimizing of the site – stages and types of works

  • Preliminary SEO stage
    • Site audit (quick analysis of the site)
      • Defining of the site main characteristics and its suitability for SEO
      • Site usability estimation
      • Revelation of factors to be corrected to improve the site indexing by SE systems
    • Queries semantic kernel definition
      • It is necessary to make a list of key words and collocations which be the basis for the site promotion in SE systems (so called semantic kernel of the site)
      • For specification of key words list, the words are analysed according to statistics of search queries and then only the most popular collocations used by users to find the goods or services presented at the site are selected
      • When the semantic kernel is defined, the competition rate in the Internet is analysed for the chosen key words
      • For a quicker site promotion, such words and collocations can be chosen, which turn to be less competitive, but which are more often searched
      • All these operations will result in significant increase of the site visiting rate, which will be a basis for further development even within highly-competitive queries list
      • Sites pages which are relevant to queries of the semantic kernel are selected
  • Site optimizing for SE systems – main stage
    • Work with internal factors – measures taken for the site SEO
      • Errors correction at the site, site code correction aimed at improvement of its indexing by SE systems
      • Editing and correction of the site contents: texts of the site are edited in order to become more relevant to the semantic kernel
      • New textual information is prepared, optimized and placed at site in order to increase the total amount of textual content at the site and contribute to the competitiveness of the site
      • Metatags and key words addition to the page code
      • Addition of relevant key words and collocations to metatags and page texts contributes much to their correspondence to search queries of SE systems users and results in placing of the site on higher positions in search results
      • Modification of the site internal reference structure
    • Work with external factors – increase of references
      • Amount, quality and differentiation of external links to the site (references from other Web-resources) is very important for site ranging in search results
      • This index can be indirectly estimated by Subject Citation Index (SCI) of Yandex and Page Rank of Google
      • External references can be received by site registration in internet-catalogues, advertising at subject boards and by references purchase
    • PR-actions
      • Informative advertising articles placement at popular issue-related resources
      • Distribution of news about company by mail, addition of the news to mail merge service of issue-related portals
      • Publication of the company press-releases in electronic media
  • SEO reports
    Every stage of SEO is characterized by regular reporting:
    • about the work performed
    • about site placement is search results of main SE systems
    • about SE systems updates which influence greatly the sites ranging in search results
    • site visiting rate estimation based on data analysis of statistical systems
  • Site maintenance
    The search optimizing process should be continuous during all the time of the site operation. When a site achieves the required stable results, the active SEO campaign can be redirected to secure and detain the results, and can be followed by a little cut of budget.
    However, when SEO optimizing is STOPPED the site loses its position very quickly. This may happen because of external link amount decrease and due to competitions activity increase.
  • Increase of search optimizing efficiency
    The highest efficiency of site promotion using SEO can be achieved by combining it with contextual advertising usage in SE systems (Yandex.Direct, Google AdWords, Begun).
    Search contextual advertising usage enables the site to be on top pages of a SE system very soon. As the position of the site at search results of SE system grows, the amount of clicks to advertisements decreases and this will result in advertising cost reduction.
    When the site achieves high positions (for example is included to TOP 10), contextual advertising will turn to be a supporting tool, which will secure the site from unexpected faults like abrupt change of search schemes, loss of the site due to technical deficiencies, etc.
  • Factors influencing the budget of the site search optimizing
    • Amount of key words
    • Key words quality (usage frequency)
    • Competition on queries for words from semantic kernel
    • Amount of external references which need to be acquired
    • Activity of competitors' sites promotion at SE systems
    • Amount and scope of modifications which need to be made on the site
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We offer portal products originally designed upon customer's request and on the basis of MS-SQL and ASP.NET MVC (C# + EF/LINQ)
The products are designed for well-defined business tasks.