Banner creation

Our web-studio offers the whole service package which besides other services includes design and creation of banners.

Banner creation starts from scenario generation which means imagining of the banner visual representation and icon of a product or service which will be advertised. The banner contents should attract users' attention immediately. At the same time, the text of the advertisement or the product icon should be clear to users so that they could understand what is advertised as soon as they saw it.

Banners are mostly of rectangular shape and are usually created as a file with .jpg or .gif extension. GIF extension is used much more often that JPG as it depicts graphics and text better and enables animation usage in banners. Nowadays there are also even more difficult banners based on JAVA or FLASH extensions.

The "classical" banner size is 468x60 pixels, and it is used for majority banners shows. The second popular size is 100x100 pixels. There are many other sizes, like "Buttons", "Pop-up", "Heads" and others which are used only to achieve some special goals.

When a banner is created, its size is of much importance. The bigger the size is, the more high-quality picture is in the advertisement. However, it will be loaded from server for much longer time and this may result in decrease of the advertisement views and site visits number. The banner size should be chosen on the basis of a reasonable balance between size and quality of a picture, whereas the choice should be made towards the smaller size. The most services that show or exchange banners have special limitations, for example, a banner should be not larger than 20 Kb.

Animation usage in banner advertising is a very effective tool as it attracts much more attention that an a static image. Bright colours are preferable for texts and for display background. The main task of a banner is to attract attention, otherwise this advertisement will be useless.

Nowadays there are lots of programs which can help a user to create an adequate banner and which don't require any designer skills. However for a banner to be competitive, it should be created and tested by a specialist.