Contextual advertising

Contextual advertising means a dynamic advertisement placement on a site page, whereas the advertisement is related to the site topic. The contextual advertisement medium can be a banner or a text message. Contextual advertising is an effective advertising tool as it influences possible customers, or as marketers say, the target audience.

Contextual advertising efficiency is proved by high CRT (click through ratio) as users, having read the advertisement often click it to visit the advertiser's site. This makes contextual advertising an effective tool for the service demand growth and sales rates increase.

Especially popular turned to be search advertising which is a type of contextual advertising. The idea of search advertising is that the advertisement is chosen on the basis of a search request typed by a user and which is shown above all the search results. Search advertising now is the most effective and thus one of the most expensive advertising types. The search advertising cost can be determined due to different factors: number of contextual advertising shows, amount of clicks by SE systems users or on the basis of key words auction. The search advertising high efficiency results from several factors: firstly, SE systems are and will be the most visited Web-resources; secondly, search advertising chooses only those advertisements that are related to the query topic.

The advertisements are chosen by SE system, which is responsible for the query context defining and choice of a suitable advertisement to show on a Web-page. Every SE system has its own contextual advertising service, but there are also services which are independent from SE systems.

We conduct works connected with organization and adjustment of contextual advertising system for your site, thus you get more effective promotion of the site and new target visitors inflow.